TEACHER'S GUIDE TO PRICING MATTERS, THE

Freelance teachers, who have relied on 'the going rates' only to find out they have continuously undercharged their students and customers, can now work out an acceptable pricing rate for their teaching services to overcome the three-year death cycle causing many freelancers to give up their teaching careers. Teachers see many opportunities for freelance work but is it really possible to make a living as a freelancer in the long-term? Janine Bray-Mueller has encapsulated the key lessons on pricing she learned during her career as a freelance language teacher. Janine explains how to balance your business on three pillars: consultancy (one-to-one teaching), training (seminar workshops) and leverage (information products designed to be sold). This will enable you to build up a sustainable teaching business. In a competitive market, pricing is problematic, particularly in uncertain economic times. Understanding why many teachers are trapped in a position of underearning is the first step to escape. Your pric