ENTREPRENEURSHIP AND TEAM MANAGEMENT

This book is a comprehensive guide to the practical aspects of team management and launching an entrepreneurial project. It enables readers to take the appropriate steps to develop a business initiative with a strong chance of success. Aimed at being a complete teaching resource, the book combines clarity of exposition with rigour and depth of content.To this end, it includes practical exercises and a variety of case studies to clarify key concepts and support understanding. The book is organised into two parts: the first focuses on the team—covering skills, creating a positive work environment, and fostering effective relationships among members—while the second part explores the process of developing a business project, including defining the value proposition, monetising the project, and effectively communicating it to potential investors.